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CASE
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Food & E-Commerce
ExprezzMeals
An online ordering site for a fast-casual restaurant. Customers can browse the menu, customize their order, and check out. Fast and easy on any device.
E-CommerceOnline OrderingResponsive
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The Problem
A Restaurant Losing Orders to Friction
The restaurant was relying on phone orders and third-party delivery apps that took large commission cuts. Their existing website was outdated and didn't support online ordering, pushing customers to competitors with easier digital experiences.
Pain Points
01
Phone-only ordering created long wait times and order errors
02
Third-party delivery apps took 15-30% commission per order
03
Outdated website with no menu or ordering capability
04
No way to manage orders or track popular items digitally
The Solution
A Direct Ordering Experience
We built a custom online ordering platform that lets customers browse, customize, and order directly. No middleman, giving the restaurant full control over their digital presence.
Our Approach
Mobile-first design since 80%+ of food orders come from phones
Visual menu with high-quality food photography
Cart system with real-time order customization
Secure checkout with multiple payment options
Admin panel for menu management and order tracking
SEO optimized for local search ("restaurants near me")
Key Features
What We Built
01
Visual Menu Browser
Category-organized menu with images, descriptions, prices, and customization options.
02
Smart Cart
Real-time cart with item customization, special instructions, and order summary.
03
Order Management
Admin dashboard for receiving, managing, and tracking incoming orders in real-time.
04
Local SEO
Optimized for local search results with schema markup, Google Business integration, and fast page loads.
Results
By the Numbers
40%
Online Orders
Of total orders moved online in month 1
+22%
Avg Order Value
Higher than phone orders
<2s
Page Speed
Full page load on 4G mobile
Ready to build something like this?
Every project starts with a conversation. Tell us about your business and we'll figure out the best path forward.